Dealer-insider explainers

Guides

How out-the-door pricing actually works — fees, caps, taxes, and the rules that decide what a dealer's advertised price must include. No fluff, no upsell.

Do dealers have to put fees in the advertised price? What actually changed for 2026

Everyone thinks the FTC forced car dealers into all-in pricing. The federal rule was actually struck down in 2025. Here is what really governs advertised prices now — and why California's SB 766 is the one that matters.

July 9, 2026 · TheRealOTD